Pier 25 – The recreation of a trading place
When King Gustav Vasa in 1546 gave Ekenäs their trading rights and privileges the city writes itself into history as one of Finland's oldest cities. With the sea as a natural means of transportation Ekenäs had already been a trading center for centuries. The North Harbor in its current scope was inaugurated in 1844. The city had its greatness when sailing ships and later steam driven vessel entered the harbor with all kinds of supplies, often filled with salt and various grains. The port had a different significance with the expansion of the port of Hanko and rail and bridge connection over the Pojo Bay 1872-1873. Even today one can see the remains of the railway side route in North Harbor. During 1960-1980 mainly china clay and coal was transported to the harbor and during this time the port was closed to the public. For decades, the port, its function and use has been discussed. In 2008, the port area received a new zoning plan. The purpose of the new zoning plan was to colonize the area and give residents and visitors the opportunity to reuse the port area as a meeting and trading place, just as in ancient times. One requirement was enough parking spaces. 5 years later in 2013 a proposal was presented for a new venue.
RASEBORG – A CITY IS BORN
Raseborg was founded in 2009 after the merger of Ekenäs, Karis and Pojo. The name Raseborg with ancient tradition has its roots far back into the Middle Ages. The city with its 29 000 inhabitants now have better opportunities to not only engage in rational management, health and other social functions but has also become attractive for new business establishments. From a trading and market perspective one also sees neighboring Hangö and Ingå as part of the market area with a potential of about 45,000 consumers. Raseborgs strategic location has now become interesting for the market leaders.
In 2012, Raseborgs city was contacted with requests for new business establishments in the city. North Harbor, which includes two zoned plots, one of which is dedicated to trade and housing, is perceived as interesting and a decision is made to investigate the conditions to realize the current zoning plans closer. Given the complexity of the project and clear vision to densify the city center with commercial and residential rather than, as is customary establish trade externally and thereby disrupt commerce and often kill city centers an architect and builder with experience in this type of complex issues and vision was chosen to do something new and positive in a deserted and undeveloped North Harbor. In 2013, we received an option to develop the North Harbor and the two plots. With an elaborate business plan conducted for the destination the housing project looked to be feasible but the trade component was not possible to realize due to both the small building rights and lack of access to parking space (areas). Given the demands of the market and its expected development, and consumer's interest and patterns, we have developed a concept idea that is now the basis for zoning amendment to the trade component of the North Harbor. A waterfront that today is closed to the public, we want to revitalize and make available to all.
FUTURE - OUR VISION
At a time when external trade and Big Box units evolves quickly and town centers survival are more difficult, our two brands; PORT 19, which represents residential area and Pier 25, which represents the trade part will both stand for something new in the market place. The brands are adapted to tomorrow's consumer and market situation.
We wish to create West Nylands leading shopping destination where we bring those players, product categories and brands that are missing today to our destination.
We strive to create a venue which, besides doing your daily shopping of grocery, sports & leisure products, fashion etc. also have service, café and restaurants, this venue is dedicated to both the inhabitants of Raseborg and visitors. Our goal is for PIER 25 to be West Nylands leading venue.